Check your own attraction conversion rate-if it's greater than 8.6 percent, your employment brand and recruitment marketing efforts are strong. The conversion rate of careers site visitors to applicants was 8.6 percent in 2016, down from 11 percent in 2015. Jobvite analyzed its database of 69 million job seekers and 15 million applications from 2016 to aggregate the most common metrics recruiters use to assess their organization's recruitment funnel. "Understanding the recruiting funnel through each step allows HR professionals to tweak and adjust the system bit by bit, and removes the temptation to overhaul a system which may be 90 percent effective and simply needs some tinkering," Burns said. The offer acceptance stage, which finalizes the hiring process.The offer stage, when a candidate is chosen for a role.The screening stage, including initial phone screens and substantive interviews.The application stage, when candidates apply for a role.
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Identify problem areas, make adjustments and ultimately create a continuous improvement process that will get you closer to best-in-class ," said Ronen Shetelboim, director of demand generation and marketing operations for Jobvite, a full-cycle recruitment software company based in San Francisco. Once you have the basic metrics in place, "then you can start comparing yourself to others and It's important that talent acquisition leaders measure not only the overall hiring process, but also each step of that process, said Nora Burns, a Denver-based hiring consultant and founder of HR-Undercover, an advisory practice for which she has "mystery shopped" employers' hiring processes. "Ideally, this information is broken down by candidate source category, as well as geographic location, and potentially home office versus field office or other unique organizational traits." Digging into your organization's recruitment conversion data will help you make better decisions, cut costs and improve efficiency.
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